The thesis is about Tasmania Walking Company (TWC). The thesis discusses the viable investment strategies that the company should invest in so as to sustain its brand and profits into the future. The thesis suggests understanding the changing needs of its customers.

Made up of 28 member countries, the European Union (EU) is powerful economic and political union which permits free trade and liberty of living, movement, working and studying in any of the EU countries. The UK joined the EU in 1973 and was apparently the first to exit on 31st January 2020 following a Brexit vote which saw the conservative party win 52 percent majority against opponents who accounted for 48 percent. Brexit poses great social, economic and political consequences to United Kingdom (UK) and European Union (EU) at large. The severe implications could affect foreign policy, trade agreements as well as budget and appropriations. Proponents of Brexit however, argue that the exit was necessary for attaining economic interdependence, autonomy and immigration policies. This essay examines the effects of Brexit on the European Union (EU).

Alon, I. and McKee, D., 1999. Towards a macro environmental model of international franchising. Multinational Business Review, 7(1), p.76. Anderson, C.R. and Zeithaml, C.P., 1984. Stage of the product life cycle, business strategy, and business performance. Academy of Management journal, 27(1), pp.5-24. Betz, F., 2003. Managing technological innovation: competitive advantage from change. John Wiley & Sons. Borgen, W.A., 2000. Developing partnerships to meet clients' needs in changing government organizations: A consultative process. Journal of Employment Counseling, 37(2), pp.128-142. Cătălin, M.C., Andreea, P. and Adina, C., 2014. A holistic approach on internal marketing implementation. Business Management Dynamics, 3(11), p.9. Cooper. D.R., & Schindler, P.S.2003. Business Research Methods (8th ed). McGraw-Hill: New York. McQueen, J. and Miller, K.E., 1985. Target market selection of tourists: A comparison of approaches. Journal of Travel Research, 24(1), pp.2-6. Mugenda, M. O., & Mugenda, G.A. 2003.Research Methods, Qualitative and Quantitative \ approaches. African Centre for Technology Studies, Nairobi, Kenya. Race, K.E., Hotch, D.F. and Packer, T., 1994. Rehabilitation program evaluation: use of focus groups to empower clients. Evaluation review, 18(6), pp.730-740. Sashi, C.M., 2012. Customer engagement, buyer‐seller relationships, and social media. Management decision.