プロフィール詳細

プロジェクトを作成

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Dr. Eddy Y.に依頼

Indonesia

Market & Brand Research Specialist in Emerging Countries ( Southeast Asia )

プロフィール概要

I am a management scholar and lecturer specializing in branding, marketing, and Buddhist economics. I am a lecturer at the Indonesia International Institute for Life Sciences' school of business in Jakarta, Indonesia. I earned a Bachelor of Science in Computer Science and Accounting from Bina Nusantara University in 2008. I attended Pelita Harapan University to earn a Master's degree in Communication Science (2017) and a Doctorate in Research Management (2022). I've worked in a marketing agency for almost 12 years. Additionally, I earned certifications in consumer neuromarketing from Nanyang Technological University in Singapore (2015), statistical analysis of fMRI data from Johns Hopkins University (2014), qualitative research from the University of Paris I: Pantheon-Sorbonne (2018), and quantitative research method from the National University of Singapore (2018).

専門分野

• ☆ Marketing Strategy
• ☆ Marketing Analytics
• ☆ Digital Marketing

サービス

• Research
• Consulting
• Data & AI
• Product Development

Research Market Research, Feasibility Study, Fact Checking, Gap Analysis, Systematic Literature Review

Consulting Digital Strategy Consulting

Data & AI Statistical Analysis, Data Visualization, Big Data Analytics, Data Processing

Product Development Concept Development

職務経験

lecturer

Indonesia International Institute for Life-Sciences (i3L)

1月 2022 - 現在

Head of research and development

Winslow Taylor Research Institute

6月 2013 - 現在

Director

PT. Suryadhamma Investama

2012 - 現在

学歴

Doctor of Research in Management

Pelita Harapan University

2018 - 現在

Master of Communication Science

Pelita Harapan University

2015 - 2017

Bachelor of Computer Science

Bina Nusantara University

2003 - 2008

Bachelor of Economic

Bina Nusantara University

2003 - 2008

認定資格

• 認定資格の詳細は未入力です。

出版物

JOURNAL ARTICLE

Eddy Yansen(2022). Pengembangan dan Validasi Alat Ukur Personal Brand Orientation . Syntax Literate ; Jurnal Ilmiah Indonesia. 7. (2). Microsoft.AspNetCore.Mvc.Localization.LocalizedHtmlString 633. {CV}. Syntax Corporation Indonesia

Eddy Yansen and Anton W. Widjaja and Innocentius Bernato(2021). PERSONAL BRAND ORIENTATION: AN EXPLORATION OF ITS ANTECEDENTS AND CONSEQUENCES . Revista de Investigaciones Universidad del Quindío. 33. (2). Microsoft.AspNetCore.Mvc.Localization.LocalizedHtmlString 309--319. Universidad del Quindio

(2021). The Effect Of Personal Brand Orientation On Digital Firm Performance, With Mediating Role Of Networking Capabilities And Digital Learning Capabilities. Vidyabharati International Interdisciplinary Research Journal.

(2021). The Role of Conative-Affective Loyalty as a mediator of Retargeting Ad toward Purchase Intention . Journal of Positive Psychology and Wellbeing.