プロフィール詳細

プロジェクトを作成

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Edward W.に依頼

United Kingdom

I love finding commercial opportunities in data, whether it’s sales data or consumer insights.

プロフィール概要

I have decades of experience in Consumer Insight and Category Development. This covers numerous categories, various channels, branded and private label, UK and non-UK. My Consumer Insights experience includes working in agencies but mainly client-side, covering the full spectrum of FMCG projects (Innovation, Advertising Development, ROI). In my time in Category Development I've worked on everything from Category Visions & Strategy to Range Reviews.

専門分野

• ☆ Consumer Products
• ☆ Marketing Strategy
• ☆ Market Research
• ☆ Marketing Analytics
• ☆ Innovation Management
• ☆ Advertising

サービス

• Writing
• Research
• Consulting
• Data & AI
• Product Development

Writing Business & Legal Writing

Research Market Research

Consulting Go-to-Market Strategy Consulting

Data & AI Data Insights

Product Development Product Evaluation, Product Validation, Concept Development, Product Launch Support

職務経験

Head of Insights

Greene King

7月 2019 - 12月 2024

Interim Senior Category Development Manager

Groupe Lactalis

5月 2018 - 7月 2019

Head of Category

Samworth Brothers (Melton Foods)

10月 2016 - 5月 2018

Head of Category

Produce World

11月 2012 - 9月 2016

学歴

Bachelor of Science (Hons)

University of Stirling

9月 1984 - 7月 1988

認定資格

• Certified Member of MRS

  Market Research Society

  4月 2024 - 3月 2025