プロフィール詳細

プロジェクトを作成

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Gelareh S.に依頼

France

PhD Marketing Researcher | Consumer Insight | Dietary Behavior

プロフィール概要

I am a PhD in Marketing specializing in consumer behavior, sustainability communication, and strategic market analysis. My work combines advanced research methodologies with applied business strategy to support organizations in understanding consumer decision-making and improving competitive positioning. I have designed and led cross-national research projects on consumer transitions, behavioral segmentation, and corporate communication strategies. My expertise includes quantitative and qualitative research design, scale development, survey analysis, and data interpretation using SPSS, STATA, R, and NVivo. I support clients with: • Consumer behavior research & insight reports • Market segmentation and positioning strategy • ESG and sustainability communication audits • Systematic literature reviews • Research design and methodology consulting • Data analysis and interpretation • Academic manuscript development & editing My approach is rigorous, analytical, and solution-oriented. I translate complex data into clear strategic recommendations tailored to business or research objectives. I am particularly interested in projects related to marketing strategy, sustainability, digital markets, food systems, and responsible innovation.

専門分野

• ☆ Dietetics
• ☆ Consumer Products
• ☆ Consumer Behavior & Theory
• ☆ Marketing Strategy
• ☆ Marketing Analytics
• ☆ Digital Marketing

サービス

• Writing
• Research

Writing General Proofreading & Editing

Research Market Research, Fact Checking, Gap Analysis, Gray Literature Search, Scientific and Technical Research, Systematic Literature Review

職務経験

PhD Candidate

Universidad Pontificia Comillas

9月 2018 - 4月 2024

Masters Student

Universidad Pontificia Comillas

9月 2017 - 7月 2018

学歴

PhD Candidate (Marketing)

Universidad Pontificia Comillas Facultad de Ciencias Económicas y Empresariales

9月 2018 - 4月 2024

Bachelors

Shahid Beheshti University

9月 2010 - 7月 2014

認定資格

• 認定資格の詳細は未入力です。

出版物

JOURNAL ARTICLE

Gelareh Salehi, Aletha Ward, Angela Dillon-Murray, Fatima Canseco-Lopez, Jeffrey Soar (2025). Exploring veganism in Australia, France, Spain, and Portugal: a netnographic study using the transtheoretical model . Food, Culture & Society.

Salehi, Gelareh, Ward, Aletha, Dillon-Murray, Angela, Canseco-Lopez, Fatima, Soar, Jeffrey (2024). Exploring veganism in Australia, France, Spain, and Portugal: a netnographic study using the transtheoretical model . Food, Culture & Society.

Gelareh Salehi, Estela Díaz, Raquel Redondo (2023). Forty-five years of research on vegetarianism and veganism: A systematic and comprehensive literature review of quantitative studies . Heliyon.

Salehi, Gelareh, Diaz, Estela, Redondo, Raquel (2023). Forty-five years of research on vegetarianism and veganism: A systematic and comprehensive literature review of quantitative studies . Heliyon.

Gelareh Salehi (2018). EXPLORING ETHICAL PURCHASE DECISION-MAKING TOWARD VEGAN FOOD PRODUCTS .

BOOK CHAPTER

Jeffrey Soar, Oh Shu Lih, Loh Hui Wen, Aletha Ward, Ekta Sharma, Ravinesh C. Deo, Prabal Datta Barua, Ru-San Tan, Eliezer Rinen, U Rajendra Acharya (2023). Deep Image Analysis for Microalgae Identification .

CONFERENCE ABSTRACT

Salehi, G., Díaz, EM., & Redondo, R. (2021). A systematic review of the effectiveness of meat substitution interventions based on behavior change theories. 20th IAPNM Congress on Public and non-profit marketing within the framework of sustainable development goals (June 29th, 2021).

Salehi, G., Díaz, EM., & Redondo, R. (2021). I am vegan, but I wear leather: A systematic review and content analysis of terminology. 7th Biennal Conference of EACAS: 'Appraising Critical Animal Studies' (June 24th, 2021)https://sites.edgehill.ac.uk/cfhas/files/2021/06/EACAS-2021-conference-programme.pdf .

Salehi, G. & Díaz, EM. (2021). Middle eastern women’s attitudes and perceived barriers of becoming vegan and publicly maintaining their lifestyle decisions. 7th Biennal Conference of EACAS: 'Appraising Critical Animal Studies' (June 24th, 2021) .

CONFERENCE PAPER

Salehi, G. & Díaz, EM. (2020). Ethical purchase-decision making toward vegan foods: A qualitative exploration of Jones Issue-contingent model. II IAPNM LATAM Congress on Social Marketing, Uruguay (September 7th-11th, 2020).

Salehi, G., Domínguez Soto, C., & Amani, R. (2020). How High educated Canadian Women (HCW) perceive Following Vegan Diet (FVD): A qualitative questionnaire. II IAPNM LATAM Congress on Social Marketing, Uruguay (September 7th-11th, 2020).

Salehi, G., Díaz, EM., & Redondo, R. (2020). Motives of Following Veg*an Diets: A Systematic Review. II IAPNM LATAM Congress on Social Marketing, Uruguay (September 7th-11th, 2020).

• Salehi, G., Díaz, EM., & Redondo, R. (2020). Consumers’ switching to vegan, vegetarian, and plant-based (veg*an) diets: A systematic review of literature. IAPNM 19th conference. (Responsible consumption and production section) .

Salehi, G., Díaz, EM., & Redondo, R. (2020). Consumers’ reaction to Following Vegan Diet (FVD): An application of Transtheoretical Model (TM) and Precaution Adoption Process Model. XIX IAPNM International Congress on Public and Nonprofit Marketing “Sustainability: new challenges for marketing and socioeconomic development”, Virtual (July 2nd -4th, 2020) .

DISSERTATION THESIS

Salehi, G. (2018). Exploring ethical purchase decision-making toward vegan food products. Master dissertation. Universidad Pontificia Comillas .