プロフィール詳細

プロジェクトを作成

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Dr. Shelly R.に依頼

United States

Behavioral Researcher | Specializing in Business Experiments & Data-Driven Survey Design

プロフィール概要

I’m a PhD-trained Marketing Analytics expert and Assistant Professor with deep expertise in survey design, experimental methods, and causal inference. I help businesses, research teams, and startups design effective studies that generate reliable, actionable insights. My research and consulting work focus on how behavioral biases, marketing interventions, and digital experiences affect decision-making. I bring a strong mix of academic rigor and real-world experience, including field experiments and collaborations with firms on advertising strategy, consumer behavior, and data-driven campaign optimization. Whether you're running A/B tests, evaluating a marketing pilot, or designing a customer insight survey, I can help you: Build methodologically sound survey instruments, Design experiments with causal clarity, and Translate data into strategic recommendations.

専門分野

• ☆ Statistics
• ☆ Survey Design
• ☆ Human Behavior & Psychology
• ☆ Visual Perception
• ☆ Computational Linguistics
• ☆ Branding
• ☆ Marketing Analytics
• ☆ Digital Marketing
• ☆ Advertising

サービス

• Research
• Consulting
• Data & AI

Research User Research, Scientific and Technical Research

Consulting Scientific and Technical Consulting

Data & AI Predictive Modeling, Statistical Analysis, Data Visualization, Big Data Analytics, Text Mining & Analytics, Data Insights

職務経験

Assistant Professor of Marketing

Villanova School of Business

8月 2020 - 現在

学歴

PhD

University of Utah

8月 2014 - 6月 2020

認定資格

• 認定資格の詳細は未入力です。

出版物

JOURNAL ARTICLE

Charles R. Taylor, Akash Gupta, Shelly Rathee (2024). The appeal of blurred imagery: Enhancing advertising and brand attitudes for luxury goods . Journal of Business Research.

Shelly Rathee, Sachin Banker, Arul Mishra, Himanshu Mishra (2023). Algorithms propagate gender bias in the marketplace—with consumers’ cooperation . Journal of Consumer Psychology.

Shelly Rathee, Grace F. Yu‐Buck, Akash Gupta (2023). It is not just a name: Effects of proper name for high‐quality versus low‐quality brands . Psychology & Marketing.

Shelly Rathee, Kritika Narula, Arul Mishra, Himanshu Mishra (2023). Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India . Management Science.

Shelly Rathee, Tamara M. Masters, Grace F. Yu-Buck (2022). So fun! How fun brand names affect forgiveness of hedonic and utilitarian products . Journal of Business Research.

Shelly Rathee (2021). The Effect of Letter versus Number Cues on Distance Perception . Journal of Consumer Psychology.

Shelly Rathee, Himanshu Mishra, Arul Mishra (2021). The Perils of Leading a Democracy . The International Journal of Aging and Human Development.